In 2010, I had the opportunity to spend time with a client in Northern California. While there I had one of my bikes shipped to a local bike shop so I could enjoy cycling in Santa Clara, San Jose, Mountain View, Los Altos and Palo Alto. Several of my clients were avid cyclists who invited […]
What’s in a Name: How I Branded Clearview Consulting & Marketing Group Read More »
In today’s competitive landscape, B2B companies recognize the critical role of customer experience (CX) in achieving business success. Advanced customer segmentation, fueled by artificial intelligence (AI), offers a powerful strategy to enhance CX, boost customer satisfaction, and drive revenue growth. 01) Precision Targeting: AI analyzes vast datasets, identifying nuanced customer segments based on behavior, preferences,
Enhancing B2B Customer Experience with AI-Driven Segmentation Read More »
Turning the Tide: A Competitive Win in the Cloud Market Recently, I had the opportunity to lead a consulting engagement with a cloud provider who was losing sales to several competitors in their segment. After meeting with executives representing Sales, Marketing and Customer Success it became clear the primary issues stemmed from three factors: –
Turning the Tide: A Competitive Win in the Cloud Market Read More »
Last week I had the opportunity to meet with the CEO of a startup who wanted help understanding the components of a Go-To-Market plan for his SaaS offering. Here’s what I shared with him. Components of an SMB GTM Strategy for a SaaS offering: Validate the need for the SaaS offering. What problem does it
Go-To-Market Strategy for an SMB Client Read More »
Recently, I’ve had the pleasure working with Kellye Kamp, Founder of the Generative AI Agency, SourceKamp. Kellye develops comprehensive, impactful, GPT applications that help enterprises increase innovation, competitive differentiation, while accelerating positive business and operational outcomes. Kellye and I have been discussing how a comprehensive Go-To-Market Strategy could help her increase awareness, reach, engagement and
What happens when a seasoned B2B tech marketer becomes Director of Marketing for a boutique, high-energy bicycle chain? A whole lot more than I expected! I anticipated differences—but not a complete mindset shift in strategy, creative, messaging, and pace. Here’s what I learned—and how B2B marketers can apply these B2C insights right back to their
Shifting Gears: Lessons from a B2B Marketer’s Leap into B2C Bike Shop Life Read More »
In today’s crowded marketplace, where B2B customers are bombarded with an overwhelming array of choices, the value of competitive product marketing differentiation cannot be overstated. It’s the secret sauce that can transform a brand from a mere participant to a market leader. Competitive product marketing differentiation is not just a strategy; it’s the lifeblood of
The Critical Role of Competitive Product Marketing Differentiation in Brand Success Read More »
Integrating competitive product differentiation into your brand narrative can be a powerful way to highlight your unique selling points and connect with your target audience. Here are (10) tips to help you do this effectively: 1. Competitive Market Research: As documented in the article, Stand Out From the Crowd: 10 Ways to Achieve Competitive Product
(10) Ways to Integrate Competitive Differentiation into Brand Narratives Read More »
Understanding the competitive landscape is critical when formulating a winning strategy for your products, solutions and services. The process should involve a comprehensive analysis of market trends, key players, customer needs, and technology advancements. For me, as a product / solutions marketer in the IT industry I use the following steps to evaluate competitive product
Ten Steps to Gaining Effective Competitive Marketing Intelligence Read More »
In today’s highly competitive business landscape it’s critical to address the question “Why Should I Choose You?” Organizations that clearly articulate differentiation to their target audience will have an advantage over those that don’t. To stay ahead, and demonstrate leadership, companies need to leverage innovative Account Based Marketing Growth Strategies. At its core ABM is
Why Should I Choose You? Crafting a Winning Competitive Marketing Strategy Read More »