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Unlocking Revenue Growth: The Power of Multi-Cloud and ABM Strategies

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In today’s dynamic digital landscape, a multi-cloud approach combined with a robust Account-Based Marketing (ABM) strategy is key to driving growth across multiple fronts: Increased Net-New RevenueCustomer Success RevenueIncreased Sales EfficiencyCompetitive Market Positioning Adopting a Multi-Cloud strategy allows enterprises to leverage the best-in-class capabilities from different cloud providers, enhancing agility and innovation. This, in turn, […]

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Best Practices to Identify Revenue Sources and Growth Opportunities with ABM

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A challenge for many SMBs is accurately understanding where your revenue is coming from is a key component to drive sustained growth and profitability. For SMB B2B companies, this can be particularly time consuming due to limited resources and the complexity of their markets. Account-Based Marketing (ABM) offers a strategic approach to help SMBs gain

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Authentic Communication: The Key to Driving Effective B2B Customer Engagement

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Authentic communication is a foundational component of a successful Account-Based Marketing campaign. Effective communication, relevant to your audience, facilitates transparent, authentic, and meaningful interactions which can build trust and credibility with prospects and clients. When communication is clear and consistent, it enables companies to demonstrate a clear understanding of their customers’ pain points, tailoring their

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Developing a Best Practices ABM Growth Strategy

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Competing in the crowded B2B market to engage clients and drive increases in net-new revenue, customer growth revenue, sales efficiency, and competitive differentiation requires a focused growth strategy. Achieving success requires a strategic approach that aligns sales, marketing and customer service efforts towards high-value accounts can be summed up into a few core steps. Attract

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Unlocking SMB Success: Best Practices for Aligning Sales, Marketing, and Customer Service in ABM

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Aligning sales, marketing, and customer service is crucial for a successful Account-Based Marketing (ABM) strategy, especially for CMO’s, CRO’s and CXO’s at B2B SMB companies. Here are some best practices to achieve this alignment and how they help SMBs achieve their business objectives. By following these best practices, SMBs can create a cohesive ABM strategy

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Are We Truly Putting Ourselves in Our Clients’ Chair?

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A couple of days ago I had an enjoyable lunch with a seasoned corporate executive. He had transitioned to establish a successful entrepreneurship and consulting firm helping companies increase, revenue, profit, processes, and efficiency. One of the things he coached me on, coming from corporate sales and marketing myself, was to change my thinking when

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Creating An Ideal Customer Profile (ICP) for SMB Growth

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If you’re developing an Account-Based Marketing (ABM) strategy for your small or mid-sized technology business, defining your Ideal Customer Profile (ICP) is not just a best practice—it’s essential. An ICP is the foundation of a focused and effective go-to-market strategy. It helps you identify and engage with the accounts most likely to convert, expand, and

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Why SMBs Should Establish a Target Account Strategy to Accelerate Success

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In today’s competitive business landscape, small and medium-sized businesses (SMBs) face unique challenges: limited resources, tight budgets, and an increasing demand to show ROI from every sales and marketing effort. One strategy that can help SMBs overcome these hurdles and drive sustainable growth is Account-Based Marketing (ABM)—and at the heart of ABM is the Target

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The Blame Game: Who’s Guilty When We Lose Accounts

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In roles as a B2B Marketer and a Large Account Sales Leader I’ve been involved in some heated conversations about losing accounts. And, it typically goes something like this….. Sales: The leads stink and our pricing is too high!Marketing: The leads are fine; the pricing is right and why can’t you close? And, we are

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Navigating the Wonderland of Account-Based Marketing

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Just like Alice’s journey through Wonderland, an effective Account-Based Marketing (ABM) strategy is full of unexpected twists and turns. Here are some parallels that can help guide your ABM efforts: ➡ Curiosity Leads the Way: Alice’s curiosity drives her adventure. In ABM, curiosity about your target accounts’ needs and challenges fuels personalized and impactful marketing

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