If you’re developing an Account-Based Marketing (ABM) strategy for your small or mid-sized technology business, defining your Ideal Customer Profile (ICP) is not just a best practice—it’s essential. An ICP is the foundation of a focused and effective go-to-market strategy. It helps you identify and engage with the accounts most likely to convert, expand, and […]
Creating An Ideal Customer Profile (ICP) for SMB Growth Read More »
In today’s competitive business landscape, small and medium-sized businesses (SMBs) face unique challenges: limited resources, tight budgets, and an increasing demand to show ROI from every sales and marketing effort. One strategy that can help SMBs overcome these hurdles and drive sustainable growth is Account-Based Marketing (ABM)—and at the heart of ABM is the Target
Why SMBs Should Establish a Target Account Strategy to Accelerate Success Read More »
In roles as a B2B Marketer and a Large Account Sales Leader I’ve been involved in some heated conversations about losing accounts. And, it typically goes something like this….. Sales: The leads stink and our pricing is too high!Marketing: The leads are fine; the pricing is right and why can’t you close? And, we are
The Blame Game: Who’s Guilty When We Lose Accounts Read More »
Just like Alice’s journey through Wonderland, an effective Account-Based Marketing (ABM) strategy is full of unexpected twists and turns. Here are some parallels that can help guide your ABM efforts: ➡ Curiosity Leads the Way: Alice’s curiosity drives her adventure. In ABM, curiosity about your target accounts’ needs and challenges fuels personalized and impactful marketing
Navigating the Wonderland of Account-Based Marketing Read More »
In today’s ultra-competitive B2B landscape, Small and Medium Businesses (SMBs) are constantly challenged to grow revenue, win new customers, and stand out from larger, well-funded competitors. Traditional marketing strategies often fall short because they are too broad, inefficient, or disconnected from real business outcomes. That’s where Account-Based Marketing (ABM) comes in. ABM is a strategic
Why Account-Based Marketing (ABM) Is a Game-Changer for SMB Growth Read More »