In 2010, I had the opportunity to spend time with a client in Northern California. While there I had one of my bikes shipped to a local bike shop so I could enjoy cycling in Santa Clara, San Jose, Mountain View, Los Altos and Palo Alto. Several of my clients were avid cyclists who invited […]
What’s in a Name: How I Branded Clearview Consulting & Marketing Group Read More »
Recently, I’ve had the pleasure working with Kellye Kamp, Founder of the Generative AI Agency, SourceKamp. Kellye develops comprehensive, impactful, GPT applications that help enterprises increase innovation, competitive differentiation, while accelerating positive business and operational outcomes. Kellye and I have been discussing how a comprehensive Go-To-Market Strategy could help her increase awareness, reach, engagement and
In today’s highly competitive markets, the margin between winning and losing new customer business is razor-thin. Having the best products, features, or services is no longer enough to guarantee success. This is where Account-Based Marketing (ABM) comes into play. ABM focuses on creating personalized marketing strategies tailored to specific high-value accounts. By aligning marketing, sales
Is your enterprise’s digital transformation strategy outdated or up to date? Or, are you Billy Beane, played by Brad Pitt, in Moneyball or slow to adopt innovation? Not adapting, and including, AI and Multi-Cloud as a key component of your digital transformation strategy can negatively impact KPIs. ➡ Loss of Competitive Edge: Digital Transformation, especially
Adapt or Die: Is Your Digital Transformation Strategy Outdated? Read More »
Aligning sales, marketing, and customer service is crucial for a successful Account-Based Marketing (ABM) strategy, especially for CMO’s, CRO’s and CXO’s at B2B SMB companies. Here are some best practices to achieve this alignment and how they help SMBs achieve their business objectives. By following these best practices, SMBs can create a cohesive ABM strategy