#Cycling – Clearview Marketing & Consulting Group

What’s in a Name: How I Branded Clearview Consulting & Marketing Group

In 2010, I had the opportunity to spend time with a client in Northern California. While there I had one of my bikes shipped to a local bike shop so I could enjoy cycling in Santa Clara, San Jose, Mountain View, Los Altos and Palo Alto. Several of my clients were avid cyclists who invited […]

Shifting Gears: Lessons from a B2B Marketer’s Leap into B2C Bike Shop Life

Leave a Comment / B2B Meets B2C Marketing / admin

What happens when a seasoned B2B tech marketer becomes Director of Marketing for a boutique, high-energy bicycle chain? A whole lot more than I expected! I anticipated differences—but not a complete mindset shift in strategy, creative, messaging, and pace. Here’s what I learned—and how B2B marketers can apply these B2C insights right back to their

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