Recently, I’ve had the pleasure working with Kellye Kamp, Founder of the Generative AI Agency, SourceKamp. Kellye develops comprehensive, impactful, GPT applications that help enterprises increase innovation, competitive differentiation, while accelerating positive business and operational outcomes.
Kellye and I have been discussing how a comprehensive Go-To-Market Strategy could help her increase awareness, reach, engagement and sales with the target audience for SourceKamp’s GPT applications. This is what we came up with during our Go-To-Market strategy session.
We decided to develop a Go-To-Market strategy using SourceKamp’s Business Project Assistance GPT solution.
Product Objective: We defined the objective for SourceKamp and Business Project Assistance. The primary, customer focused, message – Drive adoption among businesses seeking AI-driven solutions for strategic problem-solving, operational efficiency, and scalability.
Market & Industry Segmentation: Market research, based on the value Business Project Assistance delivers, led us to initially focus on Manufacturing, Logistics, Retail, Financial Services, Healthcare industries which are existing segments for SourceKamp. In addition, we agreed that Business Project Assistance could also be applicable to Technology, Professional Services and SaaS developers.
Ideal Customer Profile: The Ideal Customer Profile for Business Project Assistance are Small and Medium businesses in need of digital transformation, project execution and management support, software application development, and launch support for new applications to name a few.
Target Account List: Based on our Ideal Customer Profile, Kellye and I created a Target Account List comprised of (10) accounts across multiple industries including software development, manufacturing, logistics, financial services, healthcare, digital marketing agency, consulting services.
Buyer Profiles: The Business Project Assistance solution delivers value to various buyer roles within our Target Account Profile including CEO, COO, CTO, CMO, Head of Strategic Initiatives, and Head of Project Management.
Messaging & Value Propositions: We modified SourceKamp’s current messaging for Business Project Assistance to align with our objectives, ICP and Buyer Profiles.
- Faster, More Efficient Problem Solving: Empower your teams with AI-driven solutions that streamline problem-solving, enhance productivity, and elevate decision-making to new levels of precision.
- Strategic Planning to Accelerate Growth & Market Positioning: Build a strategic advantage with targeted planning that drives growth, optimizes resources, and keeps you ahead of the competition.
- Increase Operational Efficiency: Optimize your operations to drive cost savings, enrich customer experiences, and boost profitability across your organization.
- Improve Training & Support: Accelerate your ROI with expert training and support that reduces turnover and strengthens your team’s resilience.
- Increase Sustainability & Scalability: Deliver sustainable, scalable solutions that enable long-term growth, cost-efficiency, and future-readiness.
Competitive Analysis: We analyzed (4) competitive solutions in the Business Project Assistance market segment. The goal was to compare and contrast solutions and develop messaging that clearly articulated the value and differentiation for Business Project Assistance. The competitive analysis provided us with key differentiators and much to our surprise opportunities to develop new SourceKamp GPT solutions.
Marketing & Sales Strategy: SourceKamp’s Marketing Strategy would leverage Digital Marketing, Content Marketing and Curation, E-Mail, Events & Webinars, Podcasts, Videos and Speaking Engagements. The Sales Strategy for Business Project Assistance would focus on:
- Target Accounts that fit our Ideal Customer and Buyer Profiles
- SourceKamp’s Lead Generation Guru GPT
- Sales Enablement: Sales Playbooks, Use Cases, Opportunity Identification Scripts, Competitive Battlecards, Buyer’s Guides, Sales Proposals
- Case Studies and References
Monitoring and Measuring Key Performance Metrics
- Customer Acquisition & Growth
- Revenue Impact and Market Penetration
- Net Promoter Score (NPS)
- Brand Awareness & Perception
- ROI
Together, Kellye and I developed a straightforward Go-To-Market strategy that will help drive increased awareness, engagement and sales for SourceKamp’s GPT applications.
Please take a moment to visit SourceKamp and my Marketing Agency website, Clearview Marketing & Consulting Group to learn more about our respective companies.
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