In today’s dynamic digital landscape, a multi-cloud approach combined with a robust Account-Based Marketing (ABM) strategy is key to driving growth across multiple fronts:
Increased Net-New Revenue
Customer Success Revenue
Increased Sales Efficiency
Competitive Market Positioning
Adopting a Multi-Cloud strategy allows enterprises to leverage the best-in-class capabilities from different cloud providers, enhancing agility and innovation. This, in turn, supports increased ABM campaign performance that drives targeted engagement, and conversion, in high-value accounts.
Enterprises that aren’t embracing adoption of a Multi-Cloud and ABM strategy risk negative impacts on:
Operational & Business Efficiency
Sales Productivity and Pipeline Velocity
Campaign & Revenue Performance
Innovation and Business Agility
Decision Making
Data Insights
Competitive Positioning
Recent studies show that companies using multi-cloud and ABM together are not only accelerating net-new revenue but also boosting customer success and enabling their sales teams with deeper insights and competitive edge.
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