In today’s highly competitive markets, the margin between winning and losing new customer business is razor-thin. Having the best products, features, or services is no longer enough to guarantee success.
This is where Account-Based Marketing (ABM) comes into play. ABM focuses on creating personalized marketing strategies tailored to specific high-value accounts. By aligning marketing, sales and customer service efforts, ABM helps build deeper customer relationships, enhances engagement, and increases the chances of winning new business.
With ABM, you increase your choices of winning by:
Identifying and targeting the right accounts
Delivering personalized and relevant content
Fostering stronger relationships with key decision-makers
Continually measuring and optimizing your efforts for continuous improvement
HubSpot statistics show the impact of ABM:
87% of marketers say ABM outperforms other marketing activities
62% of marketers report a positive impact since adopting ABM
80% of marketers say ABM improves customer lifetime values
86% of marketers say ABM improves win rates
In essence, ABM transforms your approach from a broad-based strategy to a focused, account-specific one, ensuring that your marketing efforts are not just seen but felt by the right people.
Rachel Petzold Tim Mata Mehdi Tabrizi Debbie Mrazek — Sales Expert Noma Ali Brad Stevens Joe English, CSL℠ 🍏 Nikole Rose Mike Rose Susan Fennema John Allen Betty Schnaufer, CMAI Wendy Eachus Gabi Zijderveld
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