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Integrating Competitive Product Differentiation into an ABM Strategy

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Integrating Competitive Product Differentiation into an ABM Strategy Integrating competitive product differentiation into your Account Based Marketing brand narrative is a powerful way to highlight your unique selling points and connect with your target audience. Here are a few tips to help do this effectively. ⭐ Competitive Market Research: The first step should be conducting […]

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Competitive Product Marketing and Why it’s Important?

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What is Competitive Product Marketing and Why it’s Important? Competitive product marketing, also known as competitive marketing or competitive positioning, is a strategic marketing approach used by companies to promote and differentiate its solutions, products or services from vendors with similar offerings in a market segment. The primary goal of competitive product marketing is to

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Why Every SMB Needs a Go-To-Market Strategy

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For many small and medium-sized businesses (SMBs), the term “Go-To-Market strategy” can sound intimidating. It’s often perceived as something complex, expensive, and only meant for large enterprises or product launches. However, this couldn’t be further from the truth. Let’s debunk some common misconceptions and explore why a GTM strategy is not just helpful, but essential

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Go-To-Market Strategy

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I came across an excellent post from 🍏 Nikole Rose last week regarding Go-To-Market strategy, what Go-to-Market is, and what Go-To-Market is not. I thought about it so much that I had to share it and add a few of my thoughts and experiences having led Go-to-Market initiatives for Fortune 100 companies in the B2B

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What’s Really Keeping SMB Executives Up at Night in Mid-2025?

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From CEOs to CROs, SMB leaders are feeling the squeeze amid economic uncertainty. Growth is still on the table—but it’s harder, more expensive, and more complex. Here are the Top 5 Concerns SMB Executives are facing right now: 1️⃣ Sustainable Revenue Growth – Pressure is mounting to deliver predictable, efficient growth, not just top-line noise.

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Why Account-Based Marketing (ABM) Is a Game-Changer for SMB Growth

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In today’s ultra-competitive B2B landscape, Small and Medium Businesses (SMBs) are constantly challenged to grow revenue, win new customers, and stand out from larger, well-funded competitors. Traditional marketing strategies often fall short because they are too broad, inefficient, or disconnected from real business outcomes. That’s where Account-Based Marketing (ABM) comes in. ABM is a strategic

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Unlocking Success: How Account-Based Marketing Turns Narrow Margins into Winning Opportunities

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In today’s highly competitive markets, the margin between winning and losing new customer business is razor-thin. Having the best products, features, or services is no longer enough to guarantee success. This is where Account-Based Marketing (ABM) comes into play. ABM focuses on creating personalized marketing strategies tailored to specific high-value accounts. By aligning marketing, sales

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CMOs Under Pressure: Balancing Short-Term Wins with Long-Term Vision

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Recent report published by Modern, describes the disconnect between CMOs, CEOs, and Board priorities and the pressure caused by this disconnect. The report discusses the balancing act facing CMOs to achieve short-term goals as driving revenue, ROI from monthly recurring revenue, and quarterly sales results at the expense of achieving longer-term, strategic goals. The Modern

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How are B2B Marketers balancing CEO priorities against long-term goals?

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While visiting with several B2B Marketing executives recently there seemed to be a common theme from all of them. The ability to balance short-term, CEO priorities, against long-term strategic goals of their own. B2B Marketing strategic long-term goals: ⚖ Leveraging data analytics to make informed decisions and personalize customer experiences that optimize marketing strategies. ⚖

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Adapt or Die: Is Your Digital Transformation Strategy Outdated?

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Is your enterprise’s digital transformation strategy outdated or up to date? Or, are you Billy Beane, played by Brad Pitt, in Moneyball or slow to adopt innovation? Not adapting, and including, AI and Multi-Cloud as a key component of your digital transformation strategy can negatively impact KPIs. ➡ Loss of Competitive Edge: Digital Transformation, especially

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